In a petition to the FCC, DirecTV said its analysis concludes that mobile operations in the band exceed the limits currently in place to protect DBS customers “by a factor of 100 to 100,000 over areas extending well beyond the intended coverage area of the mobile base stations.” SpaceX and OneWeb filed letters with the FCC last month claiming usage of the 12-GHz frequency will cause significant interference. If they create content that is compelling and has a direct connection to sales, it is a win-win for both the brand and audience.”ĭish TV’s plan to deploy 5G wireless services in the 12 GHz would cause “extensive harmful interference” to DirecTV receivers. “The opportunity to connect with consumers through content is far greater than the incidence in which consumers buy or use most brands’ products and services. “Brands that are winning with today’s audiences understand that consumer brands are media brands,” said Brendan Gaul, Global Chief Content Officer, Mediabrands. Which means brands need to innovate in a way that would solve for that frustration.
(Plus, beach blimps!)Īlthough there is high interest in purchasing products seen in TV shows, the current trajectory on the path to purchase can cause friction for consumers, leading to frustrated consumers and a gap on the path to purchase, according to “The Converging Worlds of Content + Commerce,” a new study by Amazon Ads, MAGNA & Mediabrands Content Studio. Discovery’s TBS, TNT, truTV, Food Network, HGTV, CNN, Cartoon Network, Adult Swim, Animal Planet, Science Channel, ID, OWN, TCM, Discovery+, and HBO Max, are cross-promoting the event all week.
Synergy is likely reeling in viewers – this year, Warner Bros. Discovery was the #1 network in Prime Time across all of television among Men and Teens (Men 25-54, Persons 12-17), no exclusions, and the #1 cable network in Prime Time among Persons 25-54 and Persons 18-34. the same night a year ago in Live +Same Day Nielsens. Ratings for premiere night of Discovery’s Shark Week on Sunday, July 24, were up +500% vs. Netflix: Car Masters: Rust to Riches Dream Home Makeover The Most Hated Man on the Internet Rebelde
Join this new and rapidly growing communityĭisney+: High School Musical: The Musical: The Series Light & Magic Each premiere of ON PATROL: LIVE was the #1 SHOW ON CABLEģ.5 MILLION VIEWERS P2+ watched ON PATROL: LIVE over the weekend